Golden Home Care, NeoLife nutritionals, Nutriance personal care
For decades we have proudly represented the name GNLD - a name that reflects the unification of three formerly independent companies: Golden, Neolife and Diamite. This resulted in the gathering of all the companies and their products and Distributors and brought them together under a single unified GNLD name with little to no mention of the former companies names.
However, through market research and exploration, we have identified that these brands still carry a significant amount of brand equity in the many regions in which they were first introduced. To capitalize on this untapped brand equity and build on the considerable recognition these names still have, we are in the process of bringing back the Golden and NeoLife company brands. These brands are testament to our heritage and will be at the forefront when talking about our product lines.
The re-emergence of the GNLD family of brands has already begun with the new Pro Vitality+ being the first nutritional to be released with the NeoLife branding. Other products will follow over time as will other brands such as Golden, which will soon represent the Home Care product range.
Many other successful companies have adopted strategies like PepsiCo, who has brands like Gatorade, Quaker Oats, and Simba Chips. Even other companies in the direct selling and health industries have embraced a family of brands.
Distributors all over the world have been requesting a strategic move like this one and we feel now is the perfect time to implement it. We are confident that this decision will lead to great opportunities among Distributors and the industry.
We thank you for your dedication to GNLD and look forward as we take this journey together.
Golden Home Care
Our Golden Home Care products have been "green" since the 1960's, long before it became the fashion. Our earth-friendly, low-dose, low-burden cleaning technology maximizes performance with a minimum amount of product. No toxic fumes, no harsh chemicals.
NeoLife Nutritionals
All of our nutritional products fall under the distinction of our NeoLife brand. NeoLife means "new life", which symbolizes the power of giving your body the nutrients required to live a life full of health and vitality. With over 50 years of proven product, NeoLife Nutritionals offer the highest quality whole food nutrition that is Based in Nature and Backed by Science.
Nutriance Personal Care
The Nutriance brand name represents our Personal Care products. Formulated in laboratories in Switzerland under the strict guidance of GNLD's Scientific Advisory Board, Nutriance products have been clinically tested and proven in the most prestigious cosmetics testing facility in France.
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